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secondary research


Global Lighting Market
Asia pacific
Lighting Market
The global lighting market is projected to reach USD 161.58 Billion by 2026. Exhibiting a CAGR of 4.4% during the forecast period.
54% of the lighting marketing growth will come from the Asia pacific region
home lighting
The growing population of Asia is driving demand for lighting. India and China continue to renovate and construct new housing, leading directly to increased lighting sales.
target audience

Middle class consumer
PRIMARY research
AFFINITIZATION
APPEARANCE
INTERACTION
NATURE
SIMPLE
ORGANIC
TOUCHABLE
MATERIAL
function
NATURE
MULTIPLE MATERIAL
PORTABLE
MULTIFUNCTIONAL
EMOTIONAL
WARM
COMFORTABLE
SENTIMENTAL
FOLDING PATTERN INSPIRED FROM ORIGAMI

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