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Sleeping with Eye Mask

The Ideal Experience of Sleep

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Partner: Kwela Sabine Hermanns

Partners

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Brief

Our research team conducted contextual research on the ideal experience of sleep in collaboration with leading Lextant, a human-centered research consultancy based in the USA. We focused on rising sleeping concerns among people by conducting a variety of research methods such as Lextant's sensory que, cultural probes, field interviews, and observations. We come up with a framework that illustrates what the ideal experience of sleep feels like.

Research Goal  

We would like to learn about how people would like to sleep?

Sleep

01.

Understand morning till sleep activities

02.

Understand pain and gain points

03.

Understand needs and motivations

Objectives

Timelines

01

Discovery

4 weeks

Secondary research

  1. Sensing trends & facts

  2. Stakeholder analysis

  3. Questionnaire guide

  4. Literature reviews

Primary research

  1. Field observations

  2. Cultural Probes

  3. Sensory Que

  4. Dairy Studies

  5. Field Interviews

Definition

02

6 weeks

Data analysis

  1. Data syntheses

  2. Persona development

  3. Empathy mapping

  4. Journey mapping

  5. Research insights

  6. Magazine preparation 

Report presentation

  1. Report Presentation

  2. Magazine Presentation

Folded Duvets

Discovery phase 

Sensing facts

Sleep apnea is less prevalent in women —
Sleep apnea is less prevalent in women —

Millennials & Baby boomers sleep least

Sensing helped our team to get focus on target audience for our research studies

Gen-Z

Gen-X

Millennials

Baby Boomers

6 Hrs & 57 Mins 

6 Hrs & 45 Mins

6 Hrs & 33 Mins

6 Hrs & 38 Mins

Cat Stretching on Sheets

Stakeholder Mapping

Target Audience

Millennials

External/ Indirect

  1. Government

  2. Researchers

  3. Nature

  4. Farmers

  5. Society

  6. Community

  7. Mental health institutions

Internal/ Direct

  1. Family: Kids, partner, parents

  2. Friends

  3. Pets

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Connected

  1. Sleep product manufacturers

  2. Furniture manufacturers

  3. Hospitals

  4. Classmates/ Teammates

  5. Workplace

  6. Pharmaceutical companies

  7. Recreational/ Wellness center

  8. Hygiene product company

Field Observations

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Primary Research

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Interview Discussion Guide

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Cultural Probe

Cultural probes are a research technique used in contextual research to gather rich, multi-faceted data about users’ lives and experiences.

This approach is particularly valuable when dealing with sensitive topics or when participants might struggle to articulate their feelings verbally.

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Sensory Que

Lextant’s Sensory Cue Research™ is a unique approach to contextual research that focuses on the sensory aspects of user experiences to generate valuable insights and guide design decisions.

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Definition phase

DEFINITION PHASE

Affinitization

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An Affinity Wall is a tool used in research to organize and categorize large amounts of data. The process involves gathering data, identifying ideas, sorting these ideas into groups based on their similarities, and creating categories for each group. This method is particularly useful in the strategic phases of the design lifecycle, helping to distill a lot of information into key insights.

Sleep

Data syntheses

How data has been synthesized

USER'S STORIES

INSIGHTS

PATTERN RECOGNISATION

RAW DATA

Journey Mapping

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Persona

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Sofia, Sr. Software developer

Age: 36

Status: Mom, work from home

Hobby: Reading/ watching movies

User Story

As a software developer who works from home, I spend more than 14 hours a day on my computer. My day starts with the aroma of freshly brewed coffee, which is my constant companion as I navigate through lines of code. Being an active social media follower, I take short breaks to catch up on the latest trends and updates from my network. These breaks also serve as my 'smoke breaks', a habit I'm trying to quit but find solace in during intense coding sessions. Despite my love for coding and the satisfaction it brings, it has taken a toll on my sleep. The long hours in front of the screen often lead to late nights and disrupted sleep patterns. This has made me realize the importance of a balanced lifestyle and I am actively looking for ways to improve my work-life balance and ensure better sleep.

Pain points

Can't avoid computer as it's her income source

Sleep Pattern is not consistent

Phone addition before sleep

WFH anxieties

Long time sitting

Motivation

Attitudes

Cooking for family

Emotional experience

Convenience and safety

Social

Stress out and hopeful

Disappointed

Workholic

Framework Insights

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01

Mental & Emotional

Based on our research studies, we found that mental and emotional health play a significant role in the quality of sleep. These findings reflects desires of our participant to maintain mental and emotional well-being for a better sleeping experience.

02

Physical & Environments

Our research findings indicate that physical and environmental conditions significantly influence the quality of sleep. Our research participants expressed their desire to have better light conditions to set their moods to prepare for sleep. Participants expressed their desire to be free from worries before going to bed.

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Problem Definition

The constant exposure to technology have provided millennials with unprecedented access to information and a platform for global communication. However, this constant connectivity also comes with its own set of challenges. The digital world can often blur the lines between personal and professional life, leading to stress and anxiety. The pressure to be constantly available and responsive has been leading to feelings of being overwhelmed.

Magazine Publication

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Let's Connect

Greater Toronto, ON , Canada

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