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Tryvel 

An app to experience hassle-free travel

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Stakeholders

Design Researcher (SCAD),  Creative Director (PwC),  Designer (Nike), Director of Strategy (9Rooftops)

Brief

Our team conducted design research on the travel industry in collaboration with Design Researcher (SCAD),  Creative Director (PwC),  Designer (Nike), under guidance of Director of Strategy (9Rooftops) . We focused on Learn about driving forces behind changing land scape of Travel industry.

Product

Tryvel is designed to make trip planning process as smooth as possible. It offers a user experience which removes the hassle and provides seamless planning experience. Tryvel dedicated to providing travelers with the most authentic reviews, countless rewards, personalized travel experience, invite friends and 24/7 AI chatbot assistance in preferred language.

We provide end to end support and our travel agents are local experts whom travelers can trust and connect anytime throughout the trip. Tryvel help to bridge the gap of loneliness on a trip by providing seamless support by local agents who helps in exploring local culture diversity and wide variety of cuisine throughout the trip.

Research Goal  

Learn about driving forces behind changing land scape of Travel industry.

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Objective

To learn about:

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Travelling agents goals

Traveler's booking preferences

RESEARCH PLANNING

Research planning

2 weeks 

2 weeks

1 weeks

2 weeks

    Discovery/ Empathize   

 Definition

Ideation

 Development  

1. Sensing trends & facts
2. Stakeholder analysis
3. In-depth field interviews

 

  1. Data syntheses

  2. Persona development

  3. Empathy mapping

  4. Journey mapping

  5. Research insights

1. Ideation
2. Solution mapping
3. Solution prioritization map
4. Storyboards
​5. Low fidelity prototyping

1. High fidelity prototyping
2. Evaluative research

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DISCOVERY PHASE

DISCOVERY PHASE

Sensing trends

losing trust in the travel agents

DIY

Shift from sales to consulting business

EMERGING

CURRENT

PREVIOUSLY

Business

Communication with travel companies is limited to traditional office visits and phone calls

 

Travel companies relied on third party brochures to advertise services

Travel companies have made their website easily accessible online

 

Travel agencies make use of social media to entice travelers

Technology to enhance customer experience

Social media influence on travelers

Consumer

The average American family makes less than the cost
of travel
.

Increase average income per person has  reduced budget worries

Affordability makes easy to travel

Market

Cost of travel was significantly higher, making travel a luxury expense

Airline travel is more affordable enabling  people to travel more.

Rise in travel offering and packages

Technology

Travelers relied heavily on information travel agencies give them

 

Interconnecting travel was often left for travel agencies to arrange

Travel related apps have made it possible to book and cancel plans with ease

 

Travelers rely heavily on local transportation to get around a single area of visit

Technology has made travel a lot more accessible on mobile devices

Digital innovation such as AR, VR, AI Chatbots.

Emergence of smart cities encourages multi modal travel and tourism

Travel was mostly planned with family and groups in mind

 

Travel took time to plan and required a lot of back and forth with agencies

 

Travel practices caused plastic pollutions

Culture

Traveling solo has become more acceptable

 

Travelers are seeking quick weekend getaways more

 

Zero plastic itineraries are available for travelers

More option towards solo travelling

Consciousness on sustainability and eco friendly services

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Millennials spends $200 billions on travel in 2018.

 

82% of millennials travelled in 2019, compared with 75% of all other generations.

Millennials took 5.6 trips per years compared with 4.4(Gen-z), 4.0 (Gen-X) and 3.5 (Boomers)

Primary research

20 + In-Depth interviews

300 + Data points

we interviewed

Travelers

Travel agents

Interview discussion guide

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Interview discussion guide: Opportunity questions

Travelers

Travel agents

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DEFINITION PHASE

DEFINITON PHASE

Affinitization mapping

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Empathy mapping

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Journey mapping

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Persona

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Juliana, Marketing manager

Age: 38

Status: Married

Hobby: Baking/ Shopping/ Studying

User Story

As a tech-savvy and sociable individual, I enjoy traveling with my friends. I use my mobile device to search for travel information, exploring various options and discussing potential trips with my friends for months before we make a decision. I value the input of my partner and make sure to incorporate their preferences into our travel plans. After the trip, I love sharing my travel experiences with my family and friends, reliving the memories and inspiring them to embark on their own adventures.”

Pain points

Time Consuming

Different apps provide different information

Inefficient to gather information

Cater to different people's preference

Motivation

Plan Efficiently

Fun time with friends and family

Quality leisure time

Foody

Attitudes

Ambivalent

Patient

Open to explore outside comfort zone

Research insights

Research insight#1

Research insight#2

Research insight#3

Difficult adjustments/ cancellation process

79%

Platforms lack personalization

85%

Information gap

90%

Research insight#4

Planning is time consuming

88%

Traveler Walking In Airport

Problem definition

Travelers nowadays prefer modern means to improve their experience - often utilizing apps, websites, and blogs to plan their own excursions.  However the internet is heavily saturated, which can be overwhelming, disorganized, and can lack a personal touch.  There is no technology that currently consolidates all of a traveler’s needed information and services in a single, accessible spot.

How might we create reliable and personalized traveling experience?

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IDEATION PHASE

IDEATON PHASE

Brainstorming

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Solution mapping

concept generating brainstorm activity_e
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LO-FI PROTOTYPE

Lo-Fi prototype

Researching and Writing

Holiday Sale

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USABILITY TESTING

Testing methods


Evaluate ease of use of the new travel booking app particularly:

Element placement on the screen

Intuitiveness of the flow

Viability of the product development

User testing: Screener

Have you recently used the  travel apps to plan your trips?

Have you previously booked with the travel agent?

User testing : Scenarios

Mobile Planner

1

PATH TEST

You want to go on vacation with your family. Using this app, demonstrate how you would find information to plan your trip.

2

INFORMATION

Verbally state what information you looked for, and did you succeed finding that information?

3

VIABILITY

What are your impressions of this app and would you consider using this app in the future?

4

EXPERIENCE/ PAINPOINTS/ FEEDBACK

What would be a great addition to this app to make it better?

Usability findings

45%

Users were unsure whether the Agent feature is robot only or can reach out to a live person

Users found the Social Feature helpful

85%

Users would consider using the app in the future

75%

User wanted to see more visible reviews

89%

Young Traveller

“I don't know if I'd actually go to an agent myself to do that; it's an added expense to me”

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Hi-Fi prototype

HI-FI PROTOTYPE
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App user flow

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Design system

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Features

1

Hassle free trip planning

2

24/7 agency Support

3

My Rewards

4

AI chatbot assist

5

Invite friends to your trip

6

AR-Virtual Trip

01

Authentic reviews which you can trust before you plan

A platform dedicated to providing you with the most authentic reviews. Our aim is to ensure that you can trust these reviews while planning your activities. We understand the importance of accurate information and how it can impact your decisions. Therefore, we strive to deliver reviews that are not only reliable but also genuine, making us your trustworthy guide for planning.

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02

Hassle free planning

Our platform is designed to make your planning process as smooth as possible. We understand that planning can often be a daunting task, filled with countless hours of research and decision-making. That’s why we’ve created a system that removes the hassle and provides you with a seamless planning experience. With our platform, you can focus on the excitement of your upcoming activities, rather than the stress of planning them.

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03

My Rewards

Our ‘My Rewards’ program is designed to give back to our valued users. As you engage with our platform, you accumulate points that can be redeemed for a variety of exciting rewards. This is our way of saying ‘Thank You’ for your loyalty and participation. With ‘My Rewards’, every interaction brings you one step closer to your next reward. Start earning today and enjoy the benefits that come with being a part of our community.

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Boat on a Lake
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