Future of Luggage carrying Experience
Stakeholders
Industrial designer, Design researcher
Brief
Today, luggage is not meant for packing our goods, but more than that. The objective of this project is to create a reliable travel companion that can protect our belongings
and make travel a hassle free experience
Research Goal
Learn about:
Travelling pattern
Travelling experience
Motivations & Needs
Sensing facts
Secondary research
Opportunity mapping
Target audience
Primary research
INTERVIEW DISCUSSION GUIDE : OPPORTUNITY QUESTIONS
01
Affinitization mapping
02
Empathy mapping
Romia, Product manager
Age: 36
Status: Maried
Hobby: Reading/ Travelling movies
User Story
As a frequent traveler, I often find myself in a stressful and exhaustive travel experience. This is largely due to a number of issues I regularly encounter. Firstly, I struggle with scattered focus during travel, which can be overwhelming and lead to a lack of organization. Secondly, I have worries about luggage mobility, as moving around with heavy bags can be a significant challenge. Thirdly, I constantly forget where I’ve packed certain items, which results in me having to open each piece of luggage to find what I need. Lastly, I find it difficult to handle the weight of my luggage, which adds to the physical strain of travel. These issues combined contribute to a less than ideal travel experience.
Pain points
Stressful and exhaustive travel experience
Scattered focus
Luggage mobility worries
Keep forgetting about what is where which end up opening each luggage
difficulty in handing luggage weight
Motivation
Attitudes
Fun time with family
Leisure experience
Capturing stories
Plan efficiently
Adventurous
Hopeful
Social
Problem Definition
Our World is changing constantly, demands for new travel experiences rise. Today travel is the new trend to explore, gain health, earn wealth, and live dreams but carrying our belongings in the current luggage is a painful experience. Whether we travel alone or with family, luggage carrying phobia is the most painful experience throughout the journey.
How might we create luggage of the future that can become a reliable companion and protect our belongings and make travel a hassle-free experience?
Prototyping
Ergonomics testing
01
02
Ergonomics testing
03