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VEHICLE INTERIOR EXPERIENCE-2032

INFOTAINMANENT APP

Business model : B2C

My role: Design researcher | UI Designer

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RESEARCH GOAL :

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To learn about technology influence on automobile industry over millennials and gen-z to gain insights about the behavior, attitudes, needs.

METHOD: GENERATIVE RESEARCH

Research plan divided into 4 Phases:

Phase 1: Discovery (sensing, contextual research)
Phase 2: Definition (analysis and synthesis, framework insights)
Phase 3: Development (Solution base ideation,)
Phase 4: Delivery (user testing feedback report, High fidelity prototype

WHAT IS INFOTAINMENT SYSTEM BRINGS

This infotainment interface is a B2C platfoam which helps to connect the driver and passenger to social system such as home, shopping, healthcare, entertainment, personalized experience, mental and physical wellbeing while on the wheels

THE PROBLEM

With change in target audience towards Millennial, Gen Z, technology towards AI, ML, IOT, the demands of 360 degree safe and secure connectivity is rising. The objective of this design to provide one stop shop for driver and passenger to the social system while on wheels 

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SECONDARY

RESEARCH

(SENSING TRENDS)

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TARGET AUDIENCE

IN DEPTH INTERVIEW DISCUSSION GUIDE

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PRIMARY RESEARCH

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FRAMEWORK

FEATURE PRIORITIZATION

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COLORS

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TYPOGRAPHY

ICONS & LOGO

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WIREFRAMES

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Other projects to view

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