top of page
Special Thanks to Ford stakeholder, Engineering Team, Research team, Design team, Interview Participants, recruiters, SATVEN
Contribution Credit
Grille
Concept development for Ford-Figo, Freestyle & Aspire
Deliverables:
-
Secondary research (STEEP analyses, design trends, consumer behavior trends, CMF trends)
-
Primary Research (Field visit, in-depth interviews)
-
Concept development
Target Audience : Millennials, Gen-X for North American market
Road wheels
Concept development for Ford-Figo, Freestyle, and Lincoln-Navigator
Deliverables:
-
Secondary research (STEEP analyses, design trends, consumer behavior trends, CMF trends)
-
Concept development
Target Audience: Millennials and Gen-X for the Asia Pacific
bottom of page