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Special Thanks to Ford stakeholder, Engineering Team, Research team, Design team, Interview Participants, recruiters, SATVEN

Contribution Credit

Grille

Concept development for Ford-Figo, Freestyle & Aspire 

Deliverables: 

  1. Secondary research (STEEP analyses, design trends, consumer behavior trends, CMF trends)

  2. Primary Research (Field visit, in-depth interviews)

  3. Concept development

Target Audience : Millennials, Gen-X for North American market

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Road wheels

Concept development for Ford-Figo, Freestyle, and Lincoln-Navigator

Deliverables: 

  1. Secondary research (STEEP analyses, design trends, consumer behavior trends, CMF trends)

  2. Concept development

 

Target Audience: Millennials and Gen-X for the Asia Pacific

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