Stakeholders
Industrial designer, UX Designers, Design Researchers, Engineering team
Project managers, Sales and Marketing team
Brief
Interior electrical component product design
We get to work with global industrial design, UX Designers, Design Researcher, engineering team to revamp the interior electrical component design for Ford's various vehicle platforms.
Our work includes design research studies including primary and secondary research studies, field research, sketching, 3d modeling, rendering, 3d printing (prototyping), Class A surfacing support to Ford of North America
Challenge
Ford needs to maintain its competitiveness in the car industry by tactically capitalizing on this technological transformation at the same time making sure their current customer based won't loose their trust on Ford's brand values.
Design research approach
Working in close collaboration with the marketing team, existing customers, and prospective customers, we conducted in-depth interviews at both Ford’s and competitors’ dealerships and service stations. The insights gained from these interviews were instrumental in shaping a two-year strategy aimed at enhancing Ford’s in-vehicle experience.
How did we conduct our research?
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Field visits to Dealerships, Service stations
STEEP analysis
on consumer goods electronic
Target audience
We bench marked the competitors products.
Product benchmarking as part of our research.
Deliverables
01
Infotainment system, steering wheel, audio and climate control
This platform was launched in 2020. Vehicle Model is Ford explorer 2020.
02
IP, Door trims, Transmission control panel
This work includes Steering wheel, IP, Door trims and Transmission Console for Ford Aviator-2018
03
Concept exterior grills
Concept development for Ford-Figo, Freestyle & Aspire based for India Market
04
Concept Roadwheels
Concept development for Ford-Figo, Freestyle & Aspire based for India Market
Recognitions
